Grand Relations Continue ; a Key Relationship Between a Charity and a Business in Bristol Is That Between Oscar-Winning Animation Company Aardman and the Grand Appeal, Which Supports Bristol Children's Hospital and the Neonatal Intensive Care Unit at St Michael's Hospital.

Summary


A Key relationship between a charity and a business in Bristol is that between Oscar-winning animation company Aardman and the Grand Appeal, which supports Bristol Children's Hospital and the Neonatal Intensive Care Unit at St Michael's Hospital.

Since 1996 Aardman's most famous creations, Wallace and Gromit, have been the public faces of the Grand Appeal, but the company's support goes further than providing an instantly recognisable identity for the charity.

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Extract


Grand Relations Continue ; a Key Relationship Between a Charity and a Business in Bristol Is That Between Oscar-Winning Animation Company Aardman and the Grand Appeal, Which Supports Bristol Children's Hospital and the Neonatal Intensive Care Unit at St Michael's Hospital.

Having created the original branding for the appeal, Aardman has provided ongoing branding and marketing support, and h...

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